Search results for "social marketing"

Macro-social marketing as a government’s opportunity to make a positive influence on societal behaviour

2020

Governments work hard to make their district a better place to live, sometimes when society does not recognize what has been done and it indicates the real issue – information asymmetry. To improve information flow between government and society as well as active social change it is possible to use macro-social marketing. In a few cases, it is already happening but there are many more where it could be used by the government. Problem statement – there is information asymmetry between government and society, that reflects on the social development of the country on a macro-level. Aim – to investigate macro-social marketing and its ability to improve the communication flow between government …

Social Intervention in Traffic Safety

2001

Traffic accidents during the transport of merchandise or passengers on roads and highways have, from the beginning, taken by surprise those who have experienced them themselves or involving persons close to them, as well as those who have witnessed accidents or, in one way or another, helped to alleviate their effects. They say that Albert Einstein commented after the death of a friend: “The worst thing is not only the fact that traffic accidents occur, but also how little we know about why they happen and how little we do to prevent them...”

Policy and Governance for Sustainable Consumption at the Crossroads of Theories and Concepts

2016

This introductory article of the special issue compares different conceptual underpinnings of efforts to make the everyday activities of consumers more sustainable. As social practice theory (SPT) is the main theoretical foundation of the articles collected here, we outline its strengths and limitations, when compared with the dominant individual-oriented behaviour change approach, and we focus on theories of planned behaviour, social marketing as well as ‘choice architecture’, based on behavioural economics. This article analyses SPT's usefulness, particularly from the applied point of view for policy-makers and social change programme designers. In the final section we provide some recomm…

Applying Marketing Principles in the Field of Medical Services – An Ethical Challenge?

2013

Abstract Article propose in a synthetic and punctual manner, a debate fundamentally aimed on two research directions: to what extent the perception of doctors towards the use of marketing principles in the daily activities is in contradiction with their professional ethics and how it can be modelled the doctor-patient relationship by consistently integrating the principles of marketing in medical work. Authors propose a number of conclusions and suggestions from both scientific literature review and a qualitative research conducted on doctors in Bucharest dental offices. The research suggests that, fundamentally, doctors perceive their work as performing a medical act that exceeds the bound…

Connecting the public with soil to improve human health

2019

Despite the definite links between soil and human health, it is likely that most people do not think about soil when considering human health. There is a disconnect between most people in our modern society and soil, and when people notice soil it is often in a negative context. People care for things that matter to them, and creating a more positive public image of soil could improve human health by leading to better treatment and understanding of the soil resource. There are a number of concepts that may be able to connect people to the soil, including terroir, soil health and soil security. While terroir originally established a connection between those who appreciate wine and the soils …

What Motivates Internet Users to Search for Asperger Syndrome and Autism on Google?

2020

Social campaigns are carried out to promote autism spectrum disorder (ASD) awareness, normalization, and visibility. The internet helps to shape perceptions of Asperger syndrome and autism. In fact, these campaigns often coincide with the increase in searches for both diagnoses on Google. We have two study objectives: to use Google Trends to identify the annual time points from 2015 to 2019 with the highest Google search traffic in Spain for the terms &ldquo

2021

Abstract The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues i…

Awaking the motivation for change : relationships between physical fitness, physical activity and psychosocial factors among men in the Adventures of…

2017

This thesis examined how physical fitness is associated with self-reported physical activity (PA), eating habits and psychosocial factors among Finnish men who engaged in the Adventures of Joe Finn Campaign. The thesis comprises four original publications and supplementary results. The research framework utilizes the Health Action Process Approach (HAPA) and principles of social marketing. HAPA guides the explanation of health behaviors at the individual level within the wider framework of social marketing, which links the individual-level effects with the campaign. Data were collected during the Adventures of Joe Finn Campaign tour in 2011 and by a post-campaign e-mail survey in 2014. Phys…

Discovering Homophily in Online Social Networks

2018

During the last ten years, Online Social Networks (OSNs) have increased their popularity by becoming part of the real life of users. Despite their tremendous widespread, OSNs have introduced several privacy issues as a consequence of the nature of the information involved in these services. Indeed, the huge amount of private information produced by users of current OSNs expose the users to a number of risks. The analysis of the users’ similarity in OSNs is attracting the attention of researchers because of its implications on privacy and social marketing. In particular, the homophily between users could be used to reveal important characteristics that users would like to keep hidden, hence …

The role of public awareness campaigns in sustainable development

2017

The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.